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HomeMy WebLinkAboutPacket - 03/26/2019 - Economic Development CommissionECONOMIC DEVELOPMENT COMMISSION MEETING NOTICE DATE: Tuesday, March 26, 2019 TIME: 4:00 p.m. PLACE: McHenry Municipal Center (City Council Chambers - Main Entrance) 333 South Green Street, McHenry, IL 60050 AGENDA 1. Call to Order 2. PledseofAlleaiance 3. Roll Call 4. Approval of Meetins Minutes dated February 26.2019 5. Public Input - (five minutes total) 6. Discussion and Approval of Strategic Planning Session/SWOT Analysis Report 7. Next Regularly Scheduled Meeting Date is Tuesday, May28, 2019 8. Adjourn Posted: March 19, 2019 The f:ity of McHenry is dedicnted to providing the citizens, businesses and visitors of McHenry with the highest punlity of programs and services in acustomer-oriented, efficient and fiscally responsible manner. cma 1ViI"cHcnry oo,^. Summary Report Economic Development Commission Strategic Planning Session February 26, 2019 Submitted by: Marcy Piekos, Executive Director, LGMC March 6, 2019 City of McHenry EDC Summary Report BACKGROUND On February 26, 2019, the Economic Development Commission met to determine their strategic direction and set goals for the future. They convened at Jessup Manufacturing in McHenry. Attendees included Commission Chair — Bobbi Baehne, Rob Jessup, Jeff Schaefer, Nick Bionda, Mike Mrachek, Doug Martin, and Dorothy Wolf. The session was facilitated by Marcy Piekos, Executive Director of LGMC. This document will serve as a summary of the proceedings from the session. RECOMMENDATIONS 1. Review this document in its entirety and send any modifications. Marcy to retain an accurate final summary report of this session. 2. Note any yellow highlighted area needs clarification or an action. 3. Clarify the City of McHenry EDC purpose, consider establishing a Task Team to offer revisions. 4. Review the identified strategic intents and goals (pages 5 & 6 of this document) to finalize for approval. Strategic Intent Category #1: Commission Development Strategic Intent Category #2: Building Relationships Strategic Intent Category #3: Marketing 5. Review the SAMPLE document on page 6. Create the Strategic Planning document by determining "Action Steps" for each goal, identify goal Champions and target dates. Commissioners may have better templates for a Strategic Plan. Please utilize what is best for the group. HOPES FOR OUTCOMES All attendees spoke their desired outcome for these sessions. These were reviewed at the conclusion of the session and all agreed many aspects of their "Hopes" were realized. k Good, actionable plan for next year f F Big picture — not get bogged down on detail rothy Obtainable goals — keep in mind regional direction Doug Examples of clear economic development direction Mike Clear items, actionable Rob Big picture with clarity of what we will do Bobbi Have clear objectives — a "roadmap" 2. City of McHenry EDC Summary Report Affirm Commission Purpose Good organizational hygiene is to regularly affirm the group purpose. Having pristine clarity and screaming agreement of the purpose is foundational in developing the strategic direction. The stated purpose is as follows: "The Economic Development Commission shall endeavor to attract business and industry for the City. The commission shall serve as an advisory body to the City Council on matters related to the business community. The commission shall have such additional powers and duties as may be assigned to it from time to time by the Mayor and City Council. The primary functions of the Economic Development Commission can generally be divided into three categories: business communication, business attraction, and business retention and expansion." The group reviewed the purpose and identified key points: • Communication • Business retention includes, (needs to have an emphasis on), recognition. • Expansion and attraction • Reporting • Marketing — example, " I shop Crystal Lake" • Advisory (filter) o New business o Support please identify support to whomAvhat? ACTION: The purpose needs to be clarified, refined and rewritten. It would be advisable to create an ad -hoc committee, or task force to accomplish this and that team bring suggestions to the Commission. Also clarify, if there are changes, a revised purpose will need to be approved by City Council. Who We Serve and Their Expectations The group identified who the Commission serves and what they believe the expectations are of those served. This is accomplished to ensure all members have the same perspective of those served. Below are responses: Who We Serve Their Expectations 1. City Council AttracUretain businesses/report 2. City Staff Attract/retain businesses/report/assistance direction to Council/consult 3. Businesses Recognition/services/support/marketing 4.Residents Attract specific businesses this needs clarity (Schools) Connect them with businesses - listen to them, provide variety and service (Chamber) Partnership 3. City of McHenry EDC Summary Report SWOT ANALYSIS The top priorities were selected from each aspect of the SWOT synthesis in order to begin to identify strategic initiatives targeting sustaining strengths, eliminating weaknesses, optimizing opportunities, and awareness of threats. STRENGTHS 1. Community pride/passion 2. Strong support from ED department 3. Representation from multiple types of businesses 4. Entrepreneurs, residents, community and thought leaders 5. Chamber wants a partnership (Schools and other taxing bodies want to be in partnership) (Commissioners are not elected - appointed) OPPORTUINITIES 1. Marketing and social media programs 2. Excitement throughout the city INCubator EDU - new programing 3. Identification of influencers — build relationships (i.e. NW Medicine) 4. Define Downtown area clearly — include all districts WEAKNESSES 1. Lack of meeting attendance of retail representatives 2. Not reaching into community 3. Not acknowledging businesses 4. Out of date ED plan THREATS 1. Transportation 2. Funding 3. Competition 4. Taxes C!I City of McHenry EDC Summary Report Strategic Initiatives The direction the Commission wants to take was identified through conversation by two groups. It was clear both group visions of immediate issues to address were in alignment. Their initiatives are offered below: 1). Commission development Commission development • Process for development • Update ED plan • Create diversity among members • Define committee structure 2). Update ED plan Marketing • Marketing Explore and develop a program • Identify and build relationships "I shop McHenry" with key influencers 3). Create stronger relationships with Building Relationships community Organizations (Chamber, ED Identify key influencers organizations, etc.) (potential new members) • Include representation of EDC • Develop chamber connections members at other organizations Explore other EDCs and vice versa SUGGESTED Strategic Plan Document Below are the three areas the Commission identified as top intentions for this year: Strategic Initiative Category #1: Commission Development Strategic Initiative Category #2: Building Relationships Strategic Initiative Category #3: Marketing Once these are agreed to, the Commission then needs to define the goals, actions steps, champions for the initiative, and target dates. A column for measurement can be included. I have included a status update column in order to keep track of progress. SAMPLE DOCUMENT with the first two initiatives are found on the following page 5. City of McHenry EDC Summary Report SAMPLE STRATEGIC PLAN DOCUMENT Strategic Intent Category #1: Commission Development Goal Statement: Develop a high performing, best practices Commission Number Action Steps Champion/Responsible Target Date Status Update Person 1.1 Create a development plan • Identify Commission development needs (needs assessment) • Continue to create action steps to accomplish Goal 1.1 1.2. Define committee structure • Determine what committees will best serve the Commission • Create purpose and objectives for each committee • Identify Commission members who will serve as the committee chairs 1.3 Update ED plan Strategic Intent Category #2: Building Relationships Goal Statement: Build strong relationships with influencers both within the city and regionally. Number Action Steps Champion/Responsible Person Target Date Status Update 2.1 Identify key influencers • Organizations • Individuals 2.2. Explore other EDCs • Develop a plan to meet with county EDCs 6.